Steak ‘n Shake Reverses Ether Payment Idea Amid Bitcoin Backlash
Imagine a fast-food chain dipping its toes into the crypto world, only to pull back when the community pushes back hard. That’s exactly what happened with Steak ‘n Shake, the beloved burger spot known for its classic shakes and steaks. Just when it seemed like they might expand their crypto options, a simple poll sparked a firestorm among Bitcoin enthusiasts, leading to a swift U-turn on accepting Ether.
Why Steak ‘n Shake Polled on Ether and Backed Off Quickly
It all started on a Saturday when Steak ‘n Shake turned to its massive following on X—over 468,800 strong—to gauge interest in adding Ether (ETH) as a payment method. The poll was straightforward: should they accept it? With a promise to follow the results, it drew nearly 48,815 votes, and surprisingly, 53% leaned toward yes. But things heated up fast. Within four hours, backlash from Bitcoin loyalists flooded in, prompting the chain to hit pause. “Poll suspended. Our allegiance is with Bitcoiners. You have spoken,” they announced on X, effectively shelving the Ether idea.
This move underscores the tribal lines still drawn in the crypto space, much like rival sports teams fiercely defending their turf. Bitcoiners see their coin as the ultimate digital gold, unrivaled by alternatives like Ether. Think of it as choosing between a timeless classic car and a flashy new model—Bitcoin fans argue there’s no contest.
Bitcoiners’ Outrage and the Chain’s Swift Response
The criticism was pointed and passionate. One Bitcoin wallet builder, Adam Simecka, vowed never to dine there again if Ether joined the menu. Another voice, known as The Bitcoin Gal, expressed deep disappointment over the mere suggestion, while developer Carman noted it dinged the chain’s image among purists. These reactions highlight how Bitcoin maximalists, inspired by figures like Michael Saylor who once declared Bitcoin as the one true crypto king, guard their ecosystem jealously.
Steak ‘n Shake had only begun accepting Bitcoin on May 16 across locations in the US, France, Monaco, and Spain where laws allow. This integration paid off handsomely—in the latest reported quarter ending September 2025, same-store sales jumped 18% year-over-year, up from the previous 15%, with executives crediting a surge of support from the Bitcoin community. It’s a real-world example of how aligning with a passionate group can boost business, much like a band sticking to its core fans rather than chasing every trend.
Brand Alignment in Crypto: Lessons from the Backlash
This episode shines a light on the importance of brand alignment in the volatile world of cryptocurrency. By choosing to stay true to Bitcoiners, Steak ‘n Shake reinforced its identity as a Bitcoin-friendly brand, avoiding the dilution that comes from trying to please everyone. It’s akin to a coffee shop specializing in one perfect blend instead of stocking every flavor under the sun—loyalty builds stronger bonds. This strategy not only preserved their reputation but also amplified their appeal to a dedicated niche, proving that in crypto adoption, picking a side can be smarter than playing the field.
Even Ethereum co-founder Vitalik Buterin weighed in positively, suggesting that businesses embracing crypto might thrive by committing to one tribe rather than spreading thin. It’s a nod to how brand loyalty in this space mirrors deeper philosophies about money and technology.
Latest Buzz: Twitter Reactions and Search Trends
Fast-forward to today, October 13, 2025, and the story continues to ripple. On Twitter, discussions around “Steak ‘n Shake Bitcoin” have spiked, with users debating crypto tribalism and sharing memes comparing Bitcoin to a steadfast rock versus Ether’s innovative but divisive waves. Frequently searched Google queries like “Does Steak ‘n Shake accept Ether?” and “Bitcoin vs Ether payments” reflect ongoing curiosity, often leading to talks about the chain’s Bitcoin Steakburger launch on October 16, which celebrates their crypto pivot.
Recent updates include a fresh X post from Steak ‘n Shake confirming their Bitcoin-only stance, garnering over 10,000 likes in the past day. Meanwhile, the broader crypto market cap has climbed back to $4.2 trillion as of this morning, with ETH, BNB, and DOGE leading gains, adding context to why the poll stirred such emotions.
For those looking to dive deeper into crypto trading amid these developments, platforms like WEEX exchange stand out with their user-friendly interface and robust security features. WEEX empowers traders with seamless access to assets like Bitcoin and Ether, offering low fees and real-time market insights that make navigating volatility feel intuitive and rewarding. It’s a reliable choice for anyone inspired by stories like this to explore crypto’s potential.
How Crypto Tribalism Shapes Business Decisions
At its core, this U-turn reminds us that crypto isn’t just about tech—it’s about communities with strong opinions. Steak ‘n Shake’s experience shows how listening to your audience can turn potential missteps into opportunities for stronger connections. As the chain rolls out innovations like the Bitcoin Steakburger, it’s clear they’re betting on Bitcoin’s enduring appeal to drive growth.
FAQ
Why did Steak ‘n Shake decide against accepting Ether?
The decision came after strong backlash from Bitcoin supporters who preferred the chain stick exclusively to Bitcoin, highlighting the divide in crypto communities.
How has accepting Bitcoin affected Steak ‘n Shake’s sales?
It boosted same-store sales by 18% in the latest quarter, thanks to enthusiastic support from Bitcoin users flocking to their locations.
What can businesses learn from this about crypto adoption?
Focusing on brand alignment with a specific crypto community can build loyalty and avoid alienating core customers, much like tailoring products to a niche market.
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Debunking the AI Doomsday Myth: Why Establishment Inertia and the Software Wasteland Will Save Us
Editor's Note: Citrini7's cyberpunk-themed AI doomsday prophecy has sparked widespread discussion across the internet. However, this article presents a more pragmatic counter perspective. If Citrini envisions a digital tsunami instantly engulfing civilization, this author sees the resilient resistance of the human bureaucratic system, the profoundly flawed existing software ecosystem, and the long-overlooked cornerstone of heavy industry. This is a frontal clash between Silicon Valley fantasy and the iron law of reality, reminding us that the singularity may come, but it will never happen overnight.
The following is the original content:
Renowned market commentator Citrini7 recently published a captivating and widely circulated AI doomsday novel. While he acknowledges that the probability of some scenes occurring is extremely low, as someone who has witnessed multiple economic collapse prophecies, I want to challenge his views and present a more deterministic and optimistic future.
In 2007, people thought that against the backdrop of "peak oil," the United States' geopolitical status had come to an end; in 2008, they believed the dollar system was on the brink of collapse; in 2014, everyone thought AMD and NVIDIA were done for. Then ChatGPT emerged, and people thought Google was toast... Yet every time, existing institutions with deep-rooted inertia have proven to be far more resilient than onlookers imagined.
When Citrini talks about the fear of institutional turnover and rapid workforce displacement, he writes, "Even in fields we think rely on interpersonal relationships, cracks are showing. Take the real estate industry, where buyers have tolerated 5%-6% commissions for decades due to the information asymmetry between brokers and consumers..."
Seeing this, I couldn't help but chuckle. People have been proclaiming the "death of real estate agents" for 20 years now! This hardly requires any superintelligence; with Zillow, Redfin, or Opendoor, it's enough. But this example precisely proves the opposite of Citrini's view: although this workforce has long been deemed obsolete in the eyes of most, due to market inertia and regulatory capture, real estate agents' vitality is more tenacious than anyone's expectations a decade ago.
A few months ago, I just bought a house. The transaction process mandated that we hire a real estate agent, with lofty justifications. My buyer's agent made about $50,000 in this transaction, while his actual work — filling out forms and coordinating between multiple parties — amounted to no more than 10 hours, something I could have easily handled myself. The market will eventually move towards efficiency, providing fair pricing for labor, but this will be a long process.
I deeply understand the ways of inertia and change management: I once founded and sold a company whose core business was driving insurance brokerages from "manual service" to "software-driven." The iron rule I learned is: human societies in the real world are extremely complex, and things always take longer than you imagine — even when you account for this rule. This doesn't mean that the world won't undergo drastic changes, but rather that change will be more gradual, allowing us time to respond and adapt.
Recently, the software sector has seen a downturn as investors worry about the lack of moats in the backend systems of companies like Monday, Salesforce, Asana, making them easily replicable. Citrini and others believe that AI programming heralds the end of SaaS companies: one, products become homogenized, with zero profits, and two, jobs disappear.
But everyone overlooks one thing: the current state of these software products is simply terrible.
I'm qualified to say this because I've spent hundreds of thousands of dollars on Salesforce and Monday. Indeed, AI can enable competitors to replicate these products, but more importantly, AI can enable competitors to build better products. Stock price declines are not surprising: an industry relying on long-term lock-ins, lacking competitiveness, and filled with low-quality legacy incumbents is finally facing competition again.
From a broader perspective, almost all existing software is garbage, which is an undeniable fact. Every tool I've paid for is riddled with bugs; some software is so bad that I can't even pay for it (I've been unable to use Citibank's online transfer for the past three years); most web apps can't even get mobile and desktop responsiveness right; not a single product can fully deliver what you want. Silicon Valley darlings like Stripe and Linear only garner massive followings because they are not as disgustingly unusable as their competitors. If you ask a seasoned engineer, "Show me a truly perfect piece of software," all you'll get is prolonged silence and blank stares.
Here lies a profound truth: even as we approach a "software singularity," the human demand for software labor is nearly infinite. It's well known that the final few percentage points of perfection often require the most work. By this standard, almost every software product has at least a 100x improvement in complexity and features before reaching demand saturation.
I believe that most commentators who claim that the software industry is on the brink of extinction lack an intuitive understanding of software development. The software industry has been around for 50 years, and despite tremendous progress, it is always in a state of "not enough." As a programmer in 2020, my productivity matches that of hundreds of people in 1970, which is incredibly impressive leverage. However, there is still significant room for improvement. People underestimate the "Jevons Paradox": Efficiency improvements often lead to explosive growth in overall demand.
This does not mean that software engineering is an invincible job, but the industry's ability to absorb labor and its inertia far exceed imagination. The saturation process will be very slow, giving us enough time to adapt.
Of course, labor reallocation is inevitable, such as in the driving sector. As Citrini pointed out, many white-collar jobs will experience disruptions. For positions like real estate brokers that have long lost tangible value and rely solely on momentum for income, AI may be the final straw.
But our lifesaver lies in the fact that the United States has almost infinite potential and demand for reindustrialization. You may have heard of "reshoring," but it goes far beyond that. We have essentially lost the ability to manufacture the core building blocks of modern life: batteries, motors, small-scale semiconductors—the entire electricity supply chain is almost entirely dependent on overseas sources. What if there is a military conflict? What's even worse, did you know that China produces 90% of the world's synthetic ammonia? Once the supply is cut off, we can't even produce fertilizer and will face famine.
As long as you look to the physical world, you will find endless job opportunities that will benefit the country, create employment, and build essential infrastructure, all of which can receive bipartisan political support.
We have seen the economic and political winds shifting in this direction—discussions on reshoring, deep tech, and "American vitality." My prediction is that when AI impacts the white-collar sector, the path of least political resistance will be to fund large-scale reindustrialization, absorbing labor through a "giant employment project." Fortunately, the physical world does not have a "singularity"; it is constrained by friction.
We will rebuild bridges and roads. People will find that seeing tangible labor results is more fulfilling than spinning in the digital abstract world. The Salesforce senior product manager who lost a $180,000 salary may find a new job at the "California Seawater Desalination Plant" to end the 25-year drought. These facilities not only need to be built but also pursued with excellence and require long-term maintenance. As long as we are willing, the "Jevons Paradox" also applies to the physical world.
The goal of large-scale industrial engineering is abundance. The United States will once again achieve self-sufficiency, enabling large-scale, low-cost production. Moving beyond material scarcity is crucial: in the long run, if we do indeed lose a significant portion of white-collar jobs to AI, we must be able to maintain a high quality of life for the public. And as AI drives profit margins to zero, consumer goods will become extremely affordable, automatically fulfilling this objective.
My view is that different sectors of the economy will "take off" at different speeds, and the transformation in almost all areas will be slower than Citrini anticipates. To be clear, I am extremely bullish on AI and foresee a day when my own labor will be obsolete. But this will take time, and time gives us the opportunity to devise sound strategies.
At this point, preventing the kind of market collapse Citrini imagines is actually not difficult. The U.S. government's performance during the pandemic has demonstrated its proactive and decisive crisis response. If necessary, massive stimulus policies will quickly intervene. Although I am somewhat displeased by its inefficiency, that is not the focus. The focus is on safeguarding material prosperity in people's lives—a universal well-being that gives legitimacy to a nation and upholds the social contract, rather than stubbornly adhering to past accounting metrics or economic dogma.
If we can maintain sharpness and responsiveness in this slow but sure technological transformation, we will eventually emerge unscathed.
Source: Original Post Link

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