Unstoppable Domains drops ICANN plans, offers refunds

Unstoppable Domains has dropped plans to seek ICANN recognition for its own Web3 domain extensions after finding that compliance, application, and auction costs would exceed the sales it expected to recover.

Summary

• Unstoppable Domains did not apply for its Web3 extensions during ICANN's 2026 round.
• Customers who bought affected blockchain domains will receive refunds, according to founder Matthew Gould.
• ICANN received more than 1,600 primary applications during its 15-week submission period.
• The company remains involved as a service provider for applications including Telegram's proposed .gram domain.

Unstoppable Domains says ICANN costs became too high

Unstoppable Domains said it did not submit ICANN applications for nine of its Web3 extensions, including .crypto, .wallet and .blockchain, before the 2026 application round closed. The decision ends its plan to add conventional DNS support to the affected blockchain-based domains.

According to the company's founder, Matthew Gould, the expected cost of compliance, preparing each application, and competing in possible auctions exceeded the amount Unstoppable believed it could recover through domain sales. ICANN may place applicants into contention when two or more parties request the same extension, creating another potential expense beyond the initial application and evaluation process.

The company has notified affected customers by email and plans to refund purchases tied to extensions that it did not take into the 2026 application round. However, Unstoppable has not publicly released a complete list of eligible extensions, the amount covered by each refund, or the process customers must follow to receive their money.

Questions from holders have centered on whether refunds will cover every domain sold with the expectation of eventual ICANN recognition. Some customers said they retained their names because Unstoppable had repeatedly discussed bringing selected extensions into the standard internet system.

Gould responded that the domains will continue to operate as on-chain assets. Owners can still use supported names as readable aliases for cryptocurrency addresses and for other functions inside compatible wallets and decentralized applications, even though the names will not automatically work in conventional browsers through ICANN's root system.

The decision ends a commitment dating to 2019

Since 2019, Unstoppable Domains has promoted the prospect that extensions such as .crypto and .wallet could eventually connect Web3 naming with the traditional internet. Gaining ICANN approval would have allowed an accepted extension to work through ordinary DNS infrastructure instead of relying mainly on compatible wallets, applications, browser settings or dedicated resolution services.

In June 2024, crypto.news reported that Unstoppable and Blockchain.com were preparing a .blockchain application for the next ICANN round. The companies said at the time that approval could allow .blockchain names to support normal websites and email while retaining Web3 functions.

Another partnership followed in May 2025, when Brave and Unstoppable launched the .brave domain for the browser's users. Brave said the Polygon-based names could replace long wallet addresses, support decentralized websites, and operate across several blockchain networks. Both companies were also exploring an ICANN application that could bring .brave into the conventional DNS.

Without ICANN recognition, a blockchain domain and a DNS name using the same text can exist in separate naming systems. Standard browsers generally resolve ICANN-approved names by default, while Web3 names depend on supporting software. Owners may therefore retain their on-chain names without gaining the universal browser access previously tied to Unstoppable's application plans.

For U.S. customers, the immediate effect is commercial rather than a new regulatory restriction. Unstoppable is based in the United States, while ICANN is a California nonprofit public-benefit corporation responsible for coordinating unique internet identifiers. Neither organization has said the refund plan changes the ownership of already-minted blockchain domains.

ICANN received more than 1,600 applications

ICANN opened the 2026 round on April 30 and accepted submissions for 15 weeks before closing the window at 11:59 p.m. UTC on Aug. 12. It was the first opportunity in years for companies, communities and other organizations to request new generic top-level domains.

In an Aug. 13 update, ICANN said it had received more than 1,600 primary applications. More than 1,100 also contained proposed replacement strings that could be considered if the preferred extension is unavailable or cannot proceed.

Most submissions arrived during the final days of the window, according to ICANN. The organization said the final count depended on applicants paying their evaluation fees, which were due either on Aug. 19 or seven days after the relevant invoice was issued, whichever date came later.

After an administrative review, ICANN plans to publish the public portions of the submissions on what it calls Reveal Day. The disclosure will identify the requested extensions, their applicants, and any strings sought by more than one party. Competing requests may then move through objection, evaluation, resolution, or auction procedures under the applicant guidebook.

Unstoppable has not withdrawn from ICANN-related business altogether. Gould said the company will continue participating as a service provider for partner applications, separating that work from the decision not to pursue its own established Web3 extensions.

Telegram and ENS are still pursuing conventional domains

Among the partner projects, Telegram has applied for .gram in the 2026 round, with Unstoppable acting as its registry service provider. Telegram founder Pavel Durov said ICANN approval could allow more than one billion users to register second-level addresses such as a username followed by .gram.

Durov also said Telegram users could build interactive websites linked to the proposed addresses using a single prompt. The company has not disclosed pricing, allocation rules or a launch date, while ICANN approval remains necessary before .gram can enter the standard domain system.

Ethereum Name Service has taken a separate route. Earlier in August, ENS token holders approved a foundation overhaul that created a five-member board and gave the reorganized entity authority to represent the protocol before ICANN and other internet standards bodies.

The ENS Foundation plans to pursue .ens as a conventional top-level domain, which could allow ENS-linked names to interact with browsers, websites and email services through established DNS infrastructure. ENS does not plan to seek .eth because three-letter country-code strings based on the ISO 3166-1 standard are reserved under ICANN's application rules.